THOLUA PRATISTHAN PVT LTD: Unveiling a Holistic Path to Mindfulness and Well-being

India, [01/10/2023] — THOLUA PRATISTHAN PVT LTD, a startup in the area of Food and Biotechnology from Guwahati, Assam is proud to announce its entry into the “Get back to basics” and “Mood Food” category at one go, ushering in a new era of holistic well-being. With a passionate commitment to energising the body and refreshing mind and soul, with delicious native recipes – THOLUA is set to redefine the pathway to mindfulness through a unique range of products and a mission to promote Mood Food to deliver limitless possibilities.

Why THOLUA?

In a world where the demands of modern life often lead to stress, fatigue, low energy, and burnout, THOLUA PRATISTHAN PVT LTD emerges as an enabler of just in time natural bio-active support through munching to regain energy and freshness. It is a fact that despite India’s wealth of natural resources that could fulfill the gap in supporting cognitive wellness and overall well-being, accessibility remains a significant hurdle for many. As a result, the ever active millennials are finding themselves struggling with psychosomatic challenges brought on by demanding lifestyles and inadequate nutrition.

THOLUA recognises this gap and is poised to provide a sustainable solution. With a substantial portion of India’s population comprising millennials, there is a growing need for socially responsible startups that can address these challenges with science backed solutions and foster a healthier, more balanced life.

What THOLUA Offers

THOLUA introduces an innovative range of mouthwatering Quick Pops also called Mood Food, meticulously designed with North East India’s wild gooseberries to deliver the perfect balance of nutrients, conveniently enhancing mindfulness through the bio-active ingredients added from Black Garlic, Ashwagndha, Tulsi, Javitri etc. The ingredients blended in Mood Food are enriched with a capability of refreshing mood, compounds that elevate brain performance, improve cognitive function, and support overall well-being.

THOLUA is committed to ensuring that consumers bid farewell to burnout and stress-related irritations while embracing a healthier, more energetic, and focused life. The company’s unwavering dedication to safe and natural ingredients guarantees responsible sourcing directly from farmers, quality consumption and a focus on long-term health.

Market Opportunity

According to a report by Avendus Capital, Indian households are likely to double their spending on health-focused foods and beverages in the next five years, as consumers increasingly shift to healthier alternatives and buy foods with better ingredients. With health becoming a major priority, it is expected that there will be a 2x increase in per capita spending on healthy foods by 2026. The segment will assume a market size of $30 billion in the next five years.
India is the fastest-growing health food market expanding at 20% CAGR, and this has given a boost to the Healthy Snacking market, with more and more brands making their way into the category. While THOLUA is anticipating to mark a niche in the healthy mindfulness snacking category with its innovative range of products. The growth in this segment is driven by increasing stress and anxiety, a surge in supplement spending, and a heightened interest in brain-health improvement.

Trailukya Dutta, Co-founder said, “At THOLUA PRATISTHAN PVT LTD, we believe in the power of holistic wellness to transform lives. Our journey began with the realization that achieving a happy, healthy life starts from within. With our unique range of products and a deep commitment to promoting mindfulness, we aim to empower individuals to live their best lives. We invite you to join us on this journey toward a harmonious and holistic approach to well-being.”

Join THOLUA PRATISTHAN PVT LTD in its mission to champion holistic wellness, mindfulness, and happiness in today’s fast-paced world. For more information or investment opportunities, please contact PR Desk, TPPL at the credentials given below.

Note to Editors:
For more information about THOLUA PRATISTHAN PVT LTD or to schedule an interview with the founders, please contact PR Desk at media@tholua.com or +91 9999830305. High-resolution images and additional information are available upon request.

About THOLUA PRATISTHAN PVT LTD:

THOLUA PRATISTHAN PVT LTD a startup in the area of Food and Biotechnology from Guwahati, Assam, is dedicated to promoting holistic wellness and mindfulness through its innovative range of products. With a mission to energise the body and refresh mind and soul, THOLUA is committed to help consumers “get back to basics of snacking” in a cluttered snacking market. For more information, please visit www.tholua.com.